MTAA Super was looking to reach new members beyond the automotive industry. They decided to refresh their brand and refresh their online presence.

Role

Lead UI Designer

Challenge

How can you strive to be different in an industry that is all so similar? How do you reach new customers who believe you are an industry-only super fund?

Process and Approach

Create a website that is a journey and not just an information portal. I worked very closely with the UX Designer to create a user journey that allowed users to browse MTAA’s site from a very top level perspective and into a deep dive if thats what they wished to do.

Give the people what they want

Working closely with UX we decided to do what a lot of super companies weren’t doing: giving potential customers free information and knowledge without having to commit to MTAA. We wanted to position MTAA as a user-friendly brand that cares about their potential customers and believes that knowledge is wealth. From free calculators to customer stories, we hit all points that potential customers would be interested in regardless of their life stage.

Outcome

With the new brand we were able to create a website that had a very unique layout and looked different from their competitors through 2 bright primary colours and using a neutral and stark black and white palette for everything else.