Five Good Friends is a startup who engaged an outside agency to create their existing site. We soon realised that this design wasn’t sustaining our company vision or our user's expectation and we needed to start over.

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Role

Lead UI/UX Designer

Challenge

How can we convert potential Helpers into 5GF Helpers through our Helper landing page? We knew we wanted to redesign our client-facing website but also know everything is always more urgent and important than your own website, so how can we make our client-facing site a priority?

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Process and Approach

As a startup it seems like your priorities are changing every day. We realised to keep ageing seniors in their home we had to have vetted and trusted Helpers in our system and ready to work at any given time. The current website feels very generic and as a fast moving startup the content we were serving up to potential Helpers had become dated within 6 months.

Design Sprint

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I sat down with the Product Manager and CTO and we ran a 3 day Design Sprint workshop to uncover what was really important to the company and what was important for Helpers. We knew this landing page needed to  resonate with potential Helpers from all over Australia with different background and different goals.

We ran through reasons we might fail, what hierarchy of content was important and had experts in the field come into our workshops to give us greater insight. We used previous interviews with Helpers to find common threads with why they became Helpers and what we could do to leverage these findings.

By the end of our 3rd day we had a messy, but accurate storyboard/wireframe to start designing.

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Usertesting

This is a simple content page… right? Does it need to be tested? Always. We understand that we are superusers and even though this page might seem simple in design and layout to us, but we may have misrepresented content or made something confusing to users by the language we use. So we tested the landing page amongst users before initiating site build.

 

Outcome

This page is still in production, but it will be exciting to see it when it’s completed.