The Australian Furniture Design Award is Australia's richest and most prestigious award for furniture design.
How do you design a site for designers? Easy, pay tribute to their beautiful work. The main visual focus of this site is the beautiful furniture that has been created by hardworking Aussie designers.
The main goal of the AFDA site is to create a place where designers can visit to easily enter to win the award. The idea behind the site was to create urgency by using a typographic countdown.
Role
Concept / Art Direction / UI Design / User Experience / Branding